{"id":470,"date":"2010-11-22T13:48:20","date_gmt":"2010-11-22T13:48:20","guid":{"rendered":"http:\/\/innoverbydesign.wordpress.com\/?p=470"},"modified":"2011-05-20T21:37:05","modified_gmt":"2011-05-20T21:37:05","slug":"workshop-dans-la-peau-dun-designer","status":"publish","type":"post","link":"https:\/\/blog.ensci.com\/innovationbydesign\/2010\/11\/22\/workshop-dans-la-peau-dun-designer\/","title":{"rendered":"Workshop "Dans la peau d'un designer""},"content":{"rendered":"

\u00ab\u00a0Set Petit D\u00e9jeuner\u00a0\u00bb fa\u00e7on Dieter Rams<\/strong><\/p>\n

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1 – Description du projet
\nil s’agit de concevoir un kit modulable destin\u00e9 \u00e0 la d\u00e9gustation du petit d\u00e9jeuner pour la marque Starbuck Coffee
\ns’interroger sur ce que va \u00eatre le kit du petit d\u00e9jeuner
\net aussi appr\u00e9hender la question par rapport \u00e0 la pens\u00e9e de Dieter Rams pour s’inspirer de sa pens\u00e9e<\/p>\n

…<\/p>\n

2 – Positionnement<\/p>\n

moyen de gamme<\/p>\n

…<\/p>\n

3 – Contexte<\/p>\n

– cible : pour un public large, impliqu\u00e9 dans les activit\u00e9s domestiques
\n– circuit de distribution : Caf\u00e9 Starbuck Coffee
\n– valeurs de la marque Starbuck Coffee : \u00e9thique, responsabilit\u00e9, engagement communautaire<\/p>\n

…<\/p>\n

4 – R\u00e9sultats attendus<\/p>\n

– \u00e9tendre la gamme de produit
\n– rendre le petit d\u00e9jeuner sur le pousse aussi convivial qu’un vrai<\/p>\n

…<\/p>\n

5 – Contraintes<\/p>\n

– s’inscrire dans la gamme actuelle
\n– limiter l’encombrement
\n– facile \u00e0 ranger
\n– facile \u00e0 nettoyer<\/p>\n

<\/p>\n

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\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Set Petit D\u00e9jeuner\u00a0\u00bb fa\u00e7on Dieter Rams 1 – Description du projet il s’agit de concevoir un kit modulable destin\u00e9 \u00e0 la d\u00e9gustation du petit d\u00e9jeuner pour la marque Starbuck Coffee s’interroger sur ce que va \u00eatre le kit du petit … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[],"class_list":["post-470","post","type-post","status-publish","format-standard","hentry","category-workshop"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/posts\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/comments?post=470"}],"version-history":[{"count":1,"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/posts\/470\/revisions"}],"predecessor-version":[{"id":1372,"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/posts\/470\/revisions\/1372"}],"wp:attachment":[{"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/media?parent=470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/categories?post=470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ensci.com\/innovationbydesign\/wp-json\/wp\/v2\/tags?post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}