{"id":150,"date":"2012-01-20T20:56:27","date_gmt":"2012-01-20T20:56:27","guid":{"rendered":"http:\/\/blog.ensci.com\/bayard\/?p=150"},"modified":"2012-01-20T21:40:46","modified_gmt":"2012-01-20T21:40:46","slug":"reporters-sans-frontieres-utilise-un-qr-code-pour-faire-parler-les-dictateurs","status":"publish","type":"post","link":"https:\/\/blog.ensci.com\/bayard\/2012\/01\/20\/reporters-sans-frontieres-utilise-un-qr-code-pour-faire-parler-les-dictateurs\/","title":{"rendered":"Reporters sans Fronti\u00e8res utilise un QR code pour faire parler les dictateurs"},"content":{"rendered":"

Reporters Sans Fronti\u00e8res a lanc\u00e9 une campagne innovante pour \u201cfaire dire la v\u00e9rit\u00e9 \u00e0 ceux qui ne la disent pas\u201d.<\/p>\n

L\u2019id\u00e9e est simple : un QR code dans une annonce presse pr\u00e9sentant le visage d\u2019un dictateur, et le mobile devient une bouche qui parle! La bouche \u00e9tant celle d\u2019un journaliste :<\/a><\/p>\n

\"\"<\/a><\/p>\n

Pour cette campagne, Publicis Belgique semble s\u2019\u00eatre inspir\u00e9 du CV \u201ccommuniquant\u201d de Victor Petit, cet \u00e9tudiant lyonnais innovant de Sup de Pub :<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Une id\u00e9e reprise par Lady Gaga<\/a>:<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Reporters Sans Fronti\u00e8res a lanc\u00e9 une campagne innovante pour \u201cfaire dire la v\u00e9rit\u00e9 \u00e0 ceux qui ne la disent pas\u201d. L\u2019id\u00e9e est simple : un QR code dans une annonce presse pr\u00e9sentant le visage d\u2019un dictateur, et le mobile devient … Lire la suite →<\/span><\/a><\/p>\n","protected":false},"author":231,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[29,30,28],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-hybridation","tag-code-2d","tag-iphone","tag-qr-code"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/users\/231"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":13,"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/posts\/150\/revisions"}],"predecessor-version":[{"id":169,"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/posts\/150\/revisions\/169"}],"wp:attachment":[{"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/categories?post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ensci.com\/bayard\/wp-json\/wp\/v2\/tags?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}